Tourism development : LCCI signs MoU with SEED
LAHORE, February 18: The Lahore Chamber of Commerce and Industry on Monday signed a Memorandum of Understanding (MoU) with the Social, Economic and Environmental Development (SEED) project under the framework of the Pakistan Italian Debt-for-Development Swap Agreement (PIDSA), for the promotion of domestic and international tourism and trekking expeditions to the different parts of Gilgit-Baltistan, especially to the K-2 and surrounding areas and the Central Karakorum National Park (CKNP).
The LCCI President Engineer Sohail Lashari inked the Memorandum on behalf of the Lahore Chamber of Commerce and Industry while SEED was represented by its Country Operations Manager Raffael Del Cima. LCCI Vice President Kashif Anwar was also present on the occasion.
As per agreement, the Lahore Chamber of Commerce and Industry would extend maximum support to SEED for a three-day festival The K2 and Beyond from March 28-30, 2014, being arranged in connection with the K-2 60th anniversary at the Lahore Chamber of Commerce and Industry.
The three-day festival includes exhibitions, music and documentaries. An exhibition of photo highlights from the researcher and scientist Filippo De Filippi (1913-1914) titled Rediscovering the Abode of Snow. Exhibition of flora and fauna of the Central Karakorum National Park (CKNP), International Mountain Film Festival and Scientific Workshop to mainstream the natural resources, climatically, geologically and ecologically.
Speaking on the occasion, the LCCI President Engineer Sohail Lashari said that the Lahore Chamber has partnered with this unique event to promote domestic tourism that remained untapped only because of lack of awareness. He said that tourism sector had attained the status of billion dollar industry and a little attention towards its promotion in the outer world could do miracle as far as economic well being of the country is concerned.